Privacy Policy

Introduction

Welcome to My Active Steps ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our exercise program platform.

Please read this Privacy Policy carefully. By using My Active Steps, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

1.1 Personal Information

We may collect the following types of personal information:

• Account Information: Name, email address, phone number, and login credentials
• Profile Information: Age, health status, mobility level, exercise goals, and preferences
• Health Information: Exercise history, progress tracking data, and feedback on exercises
• Contact Information: Information provided when you contact us for support or feedback

1.2 Usage Information

We automatically collect certain information about your use of the platform:

• Device information (device type, operating system, browser type)
• IP address and location data
• Pages visited, features used, and time spent on the platform
• Exercise videos watched and completion rates
• Login times and frequency of use

1.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our platform and store certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.

2. How We Use Your Information

We use the collected information for various purposes:

• Provide Services: To deliver personalized exercise programs and track your progress
• Improve Platform: To understand usage patterns and enhance user experience
• Communication: To send program updates, safety reminders, and respond to inquiries
• Safety: To monitor for potential safety concerns and provide appropriate guidance
• Research: To conduct research on exercise program effectiveness (with your consent)
• Legal Compliance: To comply with legal obligations and protect our rights

3. How We Share Your Information

We may share your information in the following circumstances:

3.1 With Your Consent

We may share your information when you give us explicit permission to do so.

3.2 Service Providers

We may share information with third-party service providers who perform services on our behalf, such as hosting, data analysis, customer service, and email delivery. These providers are bound by confidentiality agreements.

3.3 Healthcare Providers

With your explicit consent, we may share relevant health and exercise information with your healthcare providers to support your care.

3.4 Care Partners

If you designate a family member or care partner to access your account, they will have access to your exercise progress and health information.

3.5 Legal Requirements

We may disclose your information if required by law, court order, or government request, or to protect the rights, property, or safety of My Active Steps, our users, or the public.

3.6 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

4. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Secure authentication and access controls
• Regular security assessments and updates
• Employee training on data protection
• Limited access to personal information on a need-to-know basis

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

5. Your Privacy Rights

You have the following rights regarding your personal information:

5.1 Access and Correction

You can access and update your personal information through your account settings.

5.2 Data Portability

You have the right to request a copy of your data in a structured, commonly used format.

5.3 Deletion

You can request deletion of your account and personal information. Note that we may retain certain information as required by law or for legitimate business purposes.

5.4 Opt-Out

You can opt out of marketing communications at any time by using the unsubscribe link in emails or updating your preferences in account settings.

5.5 Withdraw Consent

Where we rely on your consent to process information, you have the right to withdraw that consent.

To exercise these rights, please contact us at support@myactivesteps.com

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When information is no longer needed, we will securely delete or anonymize it.

Typical retention periods include:

• Account information: Until account deletion plus 30 days
• Exercise progress data: Duration of program participation plus 1 year
• Communication records: 3 years from last contact
• Legal and compliance records: As required by applicable law

7. Children's Privacy

My Active Steps is designed for older adults and is not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you believe we have collected information from a child, please contact us immediately.

8. Health Information (HIPAA Compliance)

Important Notice: My Active Steps is an educational exercise program and does not provide medical services. We are not a HIPAA-covered entity. The health information you provide is used solely to personalize your exercise experience and is protected under this Privacy Policy.

Always consult with your healthcare provider before starting any exercise program. We are not responsible for medical decisions made based on our platform.

9. Third-Party Links

Our platform may contain links to third-party websites, resources, or services. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

10. International Users

If you are accessing My Active Steps from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States. By using our platform, you consent to this transfer and processing.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of significant changes by:

• Posting the updated policy on our platform with a new "Last Updated" date
• Sending an email notification to your registered email address
• Displaying a prominent notice on the platform

Your continued use of My Active Steps after changes are posted constitutes your acceptance of the updated Privacy Policy.

12. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected, used, shared, or sold
• Right to delete personal information
• Right to opt-out of the sale of personal information (Note: We do not sell personal information)
• Right to non-discrimination for exercising your CCPA rights

To exercise these rights, contact us at support@myactivesteps.com

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

We will respond to your inquiry within 30 days of receipt.